首页 > 文旅 > 汇丰银行内部培训商务英语写作教
汇丰银行内部培训商务英语写作教
网上收集 2007/12/3 20:47:50 (1558)
Welcome to Chapter 3.
Overview
 
In the last two chapters, you've learned and practised the first two stages of the Writing Process: Plan and Organise.
 
In this chapter, you'll look at the next two stages: Draft and Revise. Together, these two stages take the most time. Writing the first draft takes less time than revising. You'll focus on writing the first draft and taking the first step in revising your draft.
 
Plan   to   Organise  to   Draft  to   Revise
 
This course is based on the Writing Process, a step-by-step procedure for producing effective correspondence. Therefore, HSBC recommends that you study each chapter of this course in order, beginning with the introductory chapter "Getting Started".
 
Objectives
 
In this chapter, you'll start working on a writing project.
As you do so, you'll be able to
l         draft a letter and
l         revise your letters to make them complete.
 
Planning and Organising: A Quick Review  
 
In the first two stages of the Writing Process, you plan and organise what you're going to write.
In planning, you decide
  • why you are writing (writer's purpose)
  • how your reader will respond (reader's response)
  • what your reader needs to know (reader's information).
 
You then organise your plan by creating an outline.
 
Drafting: Before You Begin 
 
In this chapter, you'll begin to write a letter. As you write this letter, you'll work through all five stages of the Writing Process.
 
LETTER TO MR PERRY: THE SITUATION 
 
The letter you will write is based on the following situation:
 
Situation:
 
Our customer, Mr Robert Perry, deposited a cheque through 'Quick Deposit' into his Premier account. Unfortunately, the name on the cheque (the bearer's name) was not exactly the same as the name on the account. The name on the cheque was Mr Robert Pery (instead of Perry). As a result, the money was not credited to Mr Perry's account.
 
Solution:
 
Mr Perry needs to ask the drawer to write another cheque, making sure the name is exactly the same as on the account card. Then, the money can be deposited into his account.
 
LETTER TO MR PERRY: THE TASK 
 
You are a Customer Relationship Officer. Although there is a standard form to deal with this situation, your manager has asked you to write a letter to Mr Perry, as he is a valued customer.
 
Mr Perry's details are as follows:
 
Address:  Flat 3A, Bayshore Tower, Mary's Point, Vancouver
Account no:  613 556556 888
Cheque no:  60263
Payee name:  Mr R Pery
Name on account record:  Mr R Perry
 
What will you do next? Think about this...
 
You're not going to start writing immediately, are you?
 
Remember: there are five stages in the Writing Process. You always need to begin with the first stage.
 
LETTER TO MR PERRY: PLANNING 
 
What should you do first? You should plan what to write!
 
Do you remember the 3 strategies you use when planning to write?
 
The 3 strategies in planning are
  • WHY are you writing to Mr Perry? (ie the Writer's Purpose)
  • WHAT do you want Mr Perry to do? (ie the Reader's Response)
  • WHAT does Mr Perry need to know? (ie the Reader's Information).
 
LETTER TO MR PERRY: PLANNING  
 
How did you do? Here is a suggested plan: 
 
Suggested Answer
 
Writer's Purpose
阅读(1558) (责任编辑:城市网)
关于我们 - 联系我们 - 网站荣誉 - 广告服务 - 版权声明 - 网站地图
Copyright© 2007-2018 bj1.com.cn 首都热线 版权所有 QQ:165687462
中国·北京 粤ICP备14047004号-20